Taco Bell is a famous fast-food restaurant company founded on 21 March 1962. The company is the subsidiary of the Yum! Brands, Inc. They also owned Pizza Hut, KFC, and Long John Silver. The company founded in Downey, California, United States. The food restaurant headquarters situated in Irvine, California, United States. American entrepreneur founded the restaurants in 1962.
The company is currently operating restaurants on more than 7,000 locations and 350 across the world. Taco Bell considered a unique fast-food restaurant. The restaurants offer a great-tasting Mexican food to people, but in Mexico, Taco did not get famous. In 1992, they opened several restaurants, but all closed within 1.5 years. They did not lose hope and enter again in the Mexico market after 15 years.
The company opened its Mexico City and added French Fries to the menu, but all the braches got closed in 2010. The primary foods of the restaurants are tacos, burritos, quesadillas, and nachos. The brand president of Taco Bell is Julie Felss Masino and Liz Williams. The company went public in 1970 with 325 restaurants.
In 1962, Glen Bell started a hot dog stand in San Bernardino, California, the United States in Downey, California. After five years, Glen opened 100th restaurants at 400 South Brookhurst in Anaheim. The first franchise of Taco Bell opened in Springfield, Ohio.
In 1978, the company acquired by PepsiCo. The company purchased a full stake of Hot b Now restaurant chain in 1990. They opened their first Taco Bell Express in 1991 at San Francisco. The express opened in stores, truck stops, shopping malls, and airports. In 1995, Taco Bell and KFC collaborated and opened their first store in Clayton, North Carolina. They worked with Pizza Hut and Long John Silver’s. Tricon Global Restaurants acquired Taco Bell in 1997.
The company acquired the naming rights of Boise State Pavilion in Boise, Idaho, and renamed it Taco Bell Arena. The famous drink brand Mountain Dew offers right for their Baja Blast to Taco Bell Stores. The company runs an advertisement in which if any player from either team able a base in World Series, the company provides free tacos to everyone in the United States. Taco Bell became the fast-food partner of the NBS on 01 July 2009. They collaborated with NBA for the 4-year deal to advertise on ABS, TNT, and ESPN.
The company collaborated with Frito-Lay and created a new Doritos Locos Tacos. It contains a Nacho Cheese flavored taco shell. They launched new breakfast menu items named Johnsonville Foods Sausage, Seattle’s Best Coffee, Egg Wrap, Breakfast Burritos, Hash Browns, Cinnabon Delights and Orange Juice in 2012. In Kentucky and California restaurants, tested a Cantina Menu, which was created by celebrity chef Lorena Garcia.
In 2014, they removed kid’s meals and toys from all the United States restaurants. The company started a program with Lyft, but it cancelled after some time. The restaurants celebrated Taco Day in 20 countries. The company invested US$64 million in television to reach more audiences. In 2017, the Taco Bell opened its franchise in Colombo, Sri Lanka. They opened their first outlet in 2010 at Mantri Square in Bangalore. Taco bell is operating more than 35 outlets in India. They collaborated with Forever 21 and produced Taco Bell, which features bodysuits with Border Sauce Packets.
Awards & Achievements
The company did not receive any award.
Net Worth of Taco Bell in 2024
As of February 2024, the net worth of the company is $3 billion. The owner of the company is Yum! Brands. The company has its fast-food restaurants in China, India, Japan, Philippines, Singapore, South Korea, Cyprus, Finland, Greece, Iceland, Romania, Poland, Spain, and many more. They spend lots of money on their advertisement. They collaborated with several brands like Mountain Dew, McDonald’s, Cheetos, Lyft, and many more.
Taco Bell promotes itself aggressively in the United States and Global Fast-Fast Market. It helps them to gain popularity in public. In the United States, the restaurants offer their services and products to more than 40 million customers each week. The company recognized as a successful global brand.