Louis Vuitton Malletier is best known as Louis Vuitton, which belongs to France. Commonly this brand is known as LV, which is considered as a fashion house as well as a luxury retail company cum organization. The monogram is present on most of its beautiful products. The products which are available under this brand name are including leather goods, luxury trunks. This organization is placed among the world’s topmost fashion houses and companies.
Louis Vuitton Malletier is a part of the retail industry, which was founded in 1854 by Louis Vuitton. The headquarter of this organization is in on Rue Neuve des Capucines, Paris, France. Some qualified employees are engaged with this organization to run it smoothly and hassle-free. The Chairman and CEO of this company is Michael Burke. Nicolas Ghesquiere joined Louis Vuitton as a Creative Director. The style director, as well as Men’s apparel designer of this organization, is Virgil Abloh. Another Creative Director of Louis Vuitton IS Cesar Rubio.
After the inauguration, the company Louis Vuitton started looking at other organizations to make a better solution. He observed some renowned brands luxury goods and then made a decision to making something better. In 1958 Vuitton offered a trunk, flat-bottomed with canvas, which is designed especially lightweight and airtight.
Before the arrival of LV’s newly designed trunk, people use rounded-top trunks, which were water-resistant only. Generally, this type of trunks could not be bundled. But Louis Vuitton’s flat-shaped trunks are able to bundle anywhere at the time of travel. They use Trianon canvas for this shape. Later several luggage makers copied their design as well as style.
Louis Vuitton started their professional journey in 1854. In 1867 they participated in an exhibition named Universal Exhibition held in Paris. To protect their unique design and to stop duplication, Louis transformed their basic design. Previously they manufactured grey Trianon trunks, but later in 1876, they introduced an advanced design with brown and beige stripes. Louis Vuitton started their 1st showroom cum store at Oxford Street, London, in 1885.
In 1888 Louis introduced a new pattern named Damier Canvas pattern. Repeatedly he changed their basic style for maintaining their uniqueness. While making this new style, they attached a logo and applied for trademark registration, and later, it named L. Vuitton registered a trademark. Louis Vuitton passed away in 1892. After his death, his son received this company as a succession.
LV manufactures products, including luxury trunks, leather goods, ready-to-wear apparel, watches, accessories, jewelry, shoes, and books with a different price range. In 1893 they attended another exhibition Chicago World’s Fair under the guidance of Georges Vuitton. In 1913 they started their new goods store which has been considered as the largest store in the world then.
Awards & Achievement
At the time of World War II, this company collaborated with Nazis. Since 1945 they started using leather in making products. In 2000 they opened their primary outlet in Africa. Nowadays, Louis Vuitton is considered as one of the world’s leading international unique fashion houses. They achieve a huge response from their customers for the latest design as well as the quality of products.
Net Worth of Louis Vuitton
As of September 2020, Louis Vuitton is a renowned brand through over the world, which has an estimated net worth over $130 billion. In the same year, they made an association with Jeff Koons for the unique style. In the race of the most valuable brands of the globe, Louis Vuitton ranked right after the popular brand Gillette. For their advertisement, they hired celebrities, including Jennifer Lopez, Madonna, Michelle Williams, Jennifer Connelly, and Angelina Jolie, and so on.
Louis Vuitton sells its products through individual boutiques, retail shops, and departmental stores. This company traded through different websites and made their e-commerce section so strong. This brand is known as the most valuable as well as the precious brand of this globe from 2006 to 2012. This popular brand operates more than 460 stores as well as 50 countries all over the world.