Automobili Lamborghini is an Italy-based brand as well as a manufacturer of luxurious SUV and sports cars based in Sant’Agata Bolognese. Volkswagen Group is the owner of this firm, and Audi is its subsidiary.
Lamborghini is an Italy based manufacturing magnate that got founded by Automobili Ferruccio Lamborghini in 1963. Their primary objective is to produce a refined grand touring range of cars to compete with offerings from leading marques, which includes Ferrari. It is best known for using a rear-wheel drive, and rear mid-engine.
The company has its headquarters at Sant’Agata Bolognese, Italy. It operates through 135 dealerships and serves throughout the world. Stefano Domenicali is the CEO of the company.
The initial models of the company include such as the 350 GT, that got released in the mid-1960s. This company is best known for the 1966 Miura sports coupé, that used a backend mid-engine, and back wheel drive layout.
Though the sales of Lamborghini increased quickly in its first ten years, its sales dropped in 1973 by fifty percent due to the global financial crisis. In that year, the ownership of the firm changed thrice.
Ferruccio Lamborghini sold this firm to René Leimer and Georges-Henri Rossetti in 1974. In 1978, the company was declared bankrupt. The Mimrans bought the company and expanded it to include LM002 superior performance off-road vehicle, and the Jalpa sports car.
In 1987, Lamborghini was sold to US Chrysler Corporation. In 1998, the Malaysian investment group “Mycom Setdco.” “V’Power Corporation” acquired Lamborghini in 1994. In 1998, both these companies sold Lamborghini to the famous Volkswagen Group under the supervision of the Audi division of the group.
After getting formed, Lamborghini introduced model lines, and new products in its brand portfolio that increased its productivity. These were Lamborghini’s Aventador S Roadster, Lamborghini’s Huracán, Marine engine, and Lamborghini’s Urus.
Lamborghini’s automobile range of products comprises of three model lines that include mid-engine two-seat sports cars, a front-engine car, and all-wheel drive SUV. To double the automobile sales by 2019, the company also added an SUV named “Urus” in its range. It was driven by a twin-turbo V8 engine. It uses a front-engine, and an all-wheel-drive layout. In the mid-1980s, the company also produced a limited number of 1,000 cc sports motorcycle.
Lamborghini also produces a wide range of Lamborghini-branded consumer goods that includes clothing, scale models, bags, accessories, laptop computers, and electronics.
In 1985, the British importer of the company developed the “Countach QVX” with Spice Engineering, for the Group C championship season that took place in 1986.
Lamborghini has been an engine supplier in the famous Formula One championships between 1989 to 1993. The company develops engines to Larrousse (between 1989 and 1990,1992 and 1993), Lotus (in 1990), Ligier (in 1991), and Minardi (in 1992).
Awards & Achievements
Lamborghini’s Murcielago R-GT participated in the FIA GT Championship that took place at Silverstone in the year 2006. The automobile was driven by Stefan Mücke, and Christophe Bouchut and won the first round of the “FIA GT Championship” at Zhuhai International Circuit. It was the main worldwide victory in the race for Lamborghini.
Some of the leading models in its line-up include the classic Miura, the edgy Countach, and high-performance Ducati. The U.S. is the biggest single market of the company, where the sales of Lamborghini are thrice as many cars released in the UK.
Lamborghini has produced several high-dollar supercars to date. The most popular one of them being “Lamborghini Urus” that doubled the sale of the company since its introduction. The model “Urus” outsells the two other models of Lamborghini named Huracan and the Aventador. It assisted Lamborghini to intensely broaden its appeal and increase the sales of the vehicle by 51 percent last year.
As the company completed its fifty years of successful operation, it celebrated it by creating “the Egoista.”
There is established one two-story museum as “Museo Lamborghini” that showcases the history of Lamborghini vintage and modern automobiles that includes its cars and sport utility vehicles, engines as well as its photos that provide the review, and history of key milestones of Lamborghini.
The museum houses countless cars, sketches, industrial prototypes, family photos, and personal objects from the early life of its founder, “Ferruccio.”
Net Worth of Lamborghini in 2020
Throughout history, Lamborghini has planned and presented a wide range of concept cars that started its production in 1963. It started with the Lamborghini prototype, “the 350GTV”. A few of the other car models included Marzal (1967), Bravo (1974), and Athon (1980), Portofino (1987), Cala (1995), and the Raptor(1996).
In terms of sales, the highly significant markets for Lamborghini’s sports cars are the U.S. (41%), Great Britain (9%), Japan (8%), and Germany (13%). By 2003, Lamborghini has produced around 400 vehicles per year, and by 2011, it has produced 1,711 vehicles.
Sales of Lamborghini’s Urus and comfortable SUVs had a significant impact on the valuation of the company. As of September 2020, The Italian automaker is currently valued at $12 billion that puts in the prime place for an IPO for Volkswagen Group. Last year, the sales of Lamborghini increased by 51 percent to 5,750 units, which includes more than 1,700 Urus models.
For decades, Lamborghini is noted for its brash supercars that merges its daring design, and brute power. With new products around the corner, it is quite certain that the sale of Lamborghini will consistently increase and will realize its exclusivity in the automobile sector.