Johnny Morris
Johnny Morris
Celebrated Name: Johnny Morris
Real Name/Full Name: John Luke Morris
Gender: Male
Age: 76 years old
Birth Date: 14 June 1948
Birth Place: Springfield, Missouri, U.S
Nationality: American
Height: 1.77 m
Weight: 72 Kg
Sexual Orientation: Straight
Marital Status: Married
Wife/Spouse (Name): Jeanie Morris
Children/Kids (Son and Daughter): Yes 3 (John Paul, Mega, and Jennifer)
Dating/Girlfriend (Name): N/A
Is Johnny Morris Gay?: No
Profession: Businessman
Salary: N/A
Net Worth in 2024: $4 billion
Last Updated: July 2024

Johnny Morris is an American billionaire businessman. He is a founder, retired CEO, and the owner of hunting and fishing retail chain called “Bass Pro Shops.” He has been recognized as one of the most visionary retailers of the last 50 years. He is also the founder of the White River Marine Group. He is regarded as a retail and travel destination pioneer. In 2017, he opened the Wonders of Wildlife Museum & Aquarium in Springfield.

Maybe you know about Johnny Morris very well, but do you know how old and tall is he and what is his net worth in 2024? If you do not know, we have prepared this article about details of Johnny Morris’s short biography-wiki, career, professional life, personal life, today’s net worth, age, height, weight, and more facts. Well, if you’re ready, let’s start.

Early Life & Biography

Johnny Morris was born in Springfield, Missouri. His parents were John. A Morris and Genny Morris.  His father was a decorated World War II Veteran who had served his country proudly. His parents loved fishing, which influenced their son. He was introduced to fishing at an early age, and by the time he was 21 years old, he had fallen in love with the game of bass fishing.

He spent five years in the bass fishing circuit as a profession, and by then, he had made his decision for a future career as a fisherman. His interest developed to the extent of thinking to start an outdoor sports retail shop.  His love grew, and he started Bass pro shops in the back of his father’s liquor store. He followed his dream and idea of destination retail and created an outdoor gear enterprise that currently has been among the list of most recognized brands in North America. He attended Drury University.

Personal Life

Johnny met the love of his life Jeanie in 1982. They have four children. They reside in Springfield, Missouri. He stills fishing almost every day. He is a man who turned his passion for hunting and fishing into professionalism, which has helped a lot of people with the same kind of interest. He is a true visionary and great leader by creating an outdoorsman’s idea of heaven through “Bass Pro Shops.”

Age, Height, and Weight

Being born on 14 June 1948, Johnny Morris is 76 years old as of today’s date 18th July 2024. His height is 1.77 m tall, and his weight is 72 kg.


Morris began selling fishing equipment in the back of one of his father’s liquor stores and called it Bass Pro Shops in 1972. He is also the founder of the White River Marine Group, which manufactures and distributes boats under the brand names of like Ranger, Nitro, Triton, Tracker, Sun Tracker, Regency, Mako and Ascend. In 2017, he opened the Wonders of Wildlife Museum & Aquarium in Springfield. The museum has attracted visitors to Bass Pro’s Store, which it shares a location. Later on, Bass Pro acquired another retailer of outdoor Merchandise, Cabela’s.

He has more than 100 retail stores across North America. He devolved the marine industry in 1978 by introducing Bass Tracker, which allowed fishermen to buy fish ready and quality fish boats factory direct at a very good rate. Up to now, it still remains to be the best selling fishing boat brand in America for the longest time.

Bass has been a long-time partner of Richard Childress Racing and also part-time sponsors for NASCAR Cup Series drivers Martin Truex Jr, Austin Dillon, Ty Dillon, Dale Earnhardt, Tony Stewart, and Ryan Newman. He bought land near Table Rock Lake in 1987, where he built a nature-based resort “Big Cedar Lodge,” which hosts an estimated number of guests annually to be more than one million. In return, it has been recognized widely in the country. He is an avid conservationist and backer of outdoor education, which has been a major contributor to his hometown’s Wonders of the Ozarks learning facility.

Awards & Achievements

In 2019, Morris and his family were presented with the Audubon medal in recognition of their conversation. He was listed among the wealthiest Americans ranked at #207 in the 38th annual magazine. John’s conversation icons have contributed to his achievements as a Nobel Peace Prize winner. This is alongside Oscar Arias, President Jimmy Carter, Academy Award Winning director, and actor Robert Redford, beloved British natural historian Sir David Attenborough, CNN founder Ted Turner, author Rachel Carson and landed biologist Edward O. Wilson.

Net Worth & Salary of Johnny Morris in 2024

Johnny Morris Net Worth
Johnny Morris Net Worth

As of July 2024, Johnny Morris has an estimated net worth of $4 billion. His major earning are from his hunting and fishing store chain” Bass Pro Shops.” In addition to his nature built resort, add a lot of wealth to his net worth. He had earned a lot more from the sponsorships and many more endorsements deals. Being a visionary, he has ventured into many money earning and business that has boosted his value rapidly.

He lives a very low key life despite his wealth and successful career. He is a conversation leader who can be titled as a modern-day Roosevelt for his knowledgeable leadership skills. Morris is a true self-motivated being who has derived every bit of knowledge to achieve his passion and dreams


  1. Wow, what an amazing man to have started in the back of his Dad’s liquor store, making a big dream come true. I was just at Dogwood Canyon for five days through a friend. Just when you thought you had seen over the top beauty in his creations, you again turn a corner to see more awe in what he has made, a lovely resort/retreat.

  2. dear johnny this is your first cousin lisa walker my father is chester gary morris and my mother is patti j morris i am so sorry for the loss of my sister mimi hunter she had told me on a phone conversation how you were such a good guy i came to you for help 3 years ago thanksgiving for help you walked away from me i was very over whelmed when i saw you and didnt mean to act like i did i had pictures of my mother and father to show you ive tried to find mimi for 3 years but now i found out she died im very upset and sad that i couldnt find her i had here home phone no then her phone was put out of severice please i want to be apart of my real family please give me a chance to know you all and my 2 kids know
    where there roots came from please i will do a dna test to prove im chesters and pattis daughter that they gave away on january 15 1963 in st joseph mo i am a morris can you contact me please phone number is 816 244 4588 thank you


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