If there is something people never grow weary of, it is watching sports news. This is because; there is something new happening in the world of sports on a daily basis. What was reported yesterday is totally different from what you will get today and so forth. At the same time, we all tend to have a soft spot for a certain sport. If you are not a fan of football, baseball, basketball, or volleyball is in your bones. If none of the above is part of you, then it’s simply because athletes send a cold thrill through your bones.
People’s love and passion for sports can explain today’s growth with and popularity of sports channels ESPN being among one of them. If you are a constant visitor on YouTube, you must have come across ESPN or at least heard about it. ESPN developers can be said to be wise entrepreneurs as they ventured into a market that they were sure will never go down. People start learning about sports at a very young age. Once kids get to school, one of the most important lessons they are taught is Physical Exercise (PE). PE basically revolves around different types of sports that these kids can get involved in.
ESPN is a global cable and satellite TV channel based in the United States. This channel focuses solely on sports-related programming that includes; sports highlight and talk shows, live and pre-taped event telecasts, and other original programming. The channel was officially launched on the 7th of September in 1979, and its founders are Bill Rasmussen, Scot Rasmussen (Bill’s son), and Ed Eagan, who was an Aetna Insurance agent.
Bill worked for New England Whalers as the communications manager, and he had a great affinity for sports. Before he was fired from his position in 1978, he had met many people, including Eagan. Eagan approached Bill and gave him the idea of creating a cable television program that covered Connecticut sports. Their main plan was to air the program monthly, and their main target was the New England Whalers.
ESPN is the Worldwide Leader in Sports. ESPN was developed out of a passion for sports and lives on to serve millions of people today. This Sports Channel was launched in 1979, and it initially had 30,000 viewers tuned in. The viewers looked forward to watching the premiere episode of SportsCenter but didn’t know which direction the channel would turn to. After SportsCenter was aired, they again released a slow-pitch softball game.
ESPN was here to stay, and it had a great vision of keeping its viewers and fans entertained in matters sports. If you are looking for a go-to stop as far as sports is concerned, ESPN should top your list. The rising rights fee has put this brand under fire. The fact that this brand was developed air sports solely, it deals with all types of sports, meaning that no matter what your preference is, you can never lack something to entertain you on ESPN. We can, therefore, say that this is a win-win situation for both viewers and the brand.
ESPN had their chance of broadcasting at a fee of $91. They, however, continued searching for better ways of broadcasting, and this is when they were given the idea of satellite communication by United Cable. Although Satellite communication was still new in the market, they still decided to give it a trial as it was much cheaper.
After some consultations, Bill and his son decided to broadcast sports 24 hours a day with half-hour sports show that would be aired every night. They also agreed to buy a fleet of trucks to enable them to travel to different parts of the country to very various sports events. They received much support from family members and other associates, and hence, realizing their dream was much easier.
Just like any other new business, ESPN suffered from financial constrain in its first years, but with time, it started receiving many investors in the business. Their main focus was on all types of sports, and hence, it was easy for them to attract the attention of many viewers. With the increased number of viewers, different entrepreneurs showed interest in partnering with them. Therefore, the financial constraint problem was gradually dealt with.
ESPN grew very first, and within a few years, they were able to make deals with companies like; Major League Baseball, United States Football League. The company was, however, acquired by ABC, but it still continued running under the same name to date. The 1990s and 2000s saw a great improvement in EXPN as they hired top reporters to be in charge of their programs. At the same time, they launched ESPN Radio on the 1st of January in 1992, which was a great achievement.
Awards and achievements
ESPN has exchanged hands several since it was founded in 1979. Initially, it was acquired by Baseball in 1984, and two years later, it was purchased by The Walt Disney Company after it purchased ABC, which owned 80% of ESPN. The good news, however, is, all these owners had ESPN’s best interest as it became even better with time. Some of its achievements over the years were its expansion to Latin America, Asian, and Arica through ESPN International. It entered the European market in 2004 after the launch of the ESPN Classic version.
Net worth of ESPN in 2021
ESPN started over with approximately 30,000 fans, but the number increased tremendously. At the moment, they have over 10 million viewers. Although they are suffering from some financial constrains which have seen them terminate around 100 employees, they are still making a profit. Apart from terminating their employees, they are also taking other cost-cutting measures, including moving the studio management of ESPNU from Charlotte, North Carolina to Bristol. At the moment, ESPN net worth is estimated to be around $14 billion as of September 2021.
ESPN is among the companies that have been affected by the Covid-19 outbreak. Covid-19 was declared a pandemic on 11th March 2020, and after a number of players tested positive, almost all global traditional sports events were canceled. Hence, ESPN was left with no choice than to show replays of sports documentaries, classic sporting events, and expanded news programs.