Big Baller Brand
Big Baller Brand

Big Baller Brand, which is commonly known a BBB, is a company from America that is involved in designing, manufacturing, and also selling shoes and clothing. The company was launched by media personality, LaVar Ball, in 2016, and it has the headquarters at Chino Hills, California. One of the company’s most notable products is the signature shoes they developed for the Ball brothers, LiAngelo Ball of the Los Angeles Ballers, and Lonzo Ball of the New Orleans.

Other than designing and manufacturing shoes and clothes, Big Baller Brand has been involved in the creation of the Junior Basketball Association (JBA). BBB fully funds the association, and it was also the main sponsor of the Big Baller Brand International Tournament as well as the Big Baller Brand Challenge Games. These were a series of Lithuanian exhibition games hosted by BC Vytautas.


Big Baller Brand made an announcement that it would be soft-launch by June 2016. The founder LaVar Ball is a retired footballer and a personal trainer. According to the company’s website, the company was built on “core family values.” Later on, the founder LaVar stated that he created Big Baller Brand for his three sons: LaMelo, LiAngelo, and Lonzo Ball, who were basketball players at Chino High School at the time of the company’s launch. On the company’s name, he said that each of the three Bs on the logo stood for each of the sons.


Immediately the Big Baller Brand was launched in 2016, and it first sold T-shirts, sweatshirts, and shorts through an online store that they had. It later partnered with Garment Décor, which was a local company involved in designing, printing, and shipping of clothes. The company started working on shoes in 2017 after it started working with a sneaker company known as Brandblack.

The sneaker company Brandblack wanted to maintain independence from Big Baller Brand, and to ensure this, they created an off creative agency by the name of Santa Ana Design, and this was just for the partnership with BBB. To ensure the smooth running of the company, LaVar brought in Alan Foster, who was a family friend as the manager of the company and also to help in the design of the company’s signature shoes.

Big Baller Brand was registered with the United States Patent and Trademark Office on 7 March 2017. The official slogan of the company “Built for This” was trademarked in February 2018. The company started having troubles shortly after, and in March 2019, Lonzo Ball locked heads with Alan Foster over alleged misuse of $1.5 million as well as his criminal past. The company’s website was shut down in April 2019, and as of November, the site’s visitors were redirected to the official fan page of Alan Foster.

The first signature shoes of Big Baller Brand were released in November 2017, and it was called ZO2 for Lonzo Ball. The shoe’s base price was $495, and this drew a lot of criticism from different people. Later, LaVar said that the shoe had sold more than 520 pairs within months. The signature shoes for LaMelo Ball called Melo Ball 1 (MB1) were released in August 2017, followed by another signature shoes for LiAngelo Ball called the Gelo 3, later renamed to G3 Lux. In October 2018, a cheaper version of Lonzo’s shoe was released, going at only $200.

Awards & Achievements

Though the company has never won an award yet, their biggest achievement is the production of their signature shoes for Lonzo, LiAngelo, and LaMelo Ball. The company has also released other items like mineral water, and this is an achievement on their part. Another achievement is the creation of the Junior Basketball Association, which is fully funded by BBB.

Net Worth of Big Baller Brand in 2024

Big Baller Brand Net Worth
Big Baller Brand Net Worth

According to LaVar Ball, As of April 2024, The net worth of Big Baller Brand is estimated to be over $1 billion, and it is in shoe endorsement. But it’s not true, according to a recent analysis, the Big Baller Brand’s worth is less than $1 million after LaVar Ball relaunches the Big Baller Brand website with more than 48 new products. The revenues of the company have been greatly increased by the sale of their signature shoes, which were released in 2017, just one year after inception. Other than selling just sportswear, the company has started selling other things, and this will greatly increase their revenue.

Big Baller Brand is a company that is involved in designing, manufacturing, and selling of clothes and shoes. It was founded in 2016 by LaVar Ball, and within a short time it has been operational, it has become popular for its signature shoes. The shoes have been manufactured for the Ball Brothers, LaMelo, Lonzo, and LiAngelo Ball, all of whom are basketball players. The future plans for the company include a release of signature shoes for the founder Ball and another one for his wife, Tina Ball.


  1. What a joke. The product is worthless – even the “star son” says he has to wear about 4 pairs for every professional game … he literally rips out of a pair every quarter of the game. Not sure how much Lavar Ball is paying this website to post this, but they are probably only worth about $10K at most and that is for raw material. There is no endorsement deals. This article is a paid for advertisement. The website should be ashamed.


Please enter your comment!
Please enter your name here